Sales hopes ride high on Chinese demand at Bordeaux wine fair. Ottawa Citizen. 20 juin 2011

Publié le par J2M Com

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The 30th international wine and spirits fair in Bordeaux opened this week with participants hoping for much better order books than the relative wash-out of two years ago in the midst of economic crisis. While financial turmoil in Europe and other regions still depresses consumer sentiment, wine-makers expect much from the rising demand of emerging market economies and in particular countries such as China as buyers and trade representatives walk the long halls of the Vinexpo trade fair, held every two years. “If it goes like last time round, we will no longer have a Vinexpo but Vinaigrexpo,” joked Daniel-Etienne Defaix, a wine-maker from the Chablis area, making a play on the French words for wine and vinegar. Lire la suite.

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